Rakibul is a Paid Social Performance Specialist with a strong focus on Meta (Facebook & Instagram) advertising. He helps brands scale by combining audience research, creative testing, and data-driven optimization to drive consistent and profitable results.
With hands-on experience managing full-funnel Meta ad campaigns, Rakibul specializes in identifying winning audiences, testing creatives systematically, and optimizing budgets to maximize ROAS. His approach is structured, performance-focused, and built around continuous experimentation.
At Scalifyon, Rakibul leads all paid social initiatives, ensuring campaigns are optimized not just for clicks, but for real business growth.